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The only way out of the current recession is through new products, new customers and new markets. How ready are you for growth? As so many companies have cut back, focusing only on existing products and restricting new product development, it is inevitable the investment challenges of targeting the ‘new’ are greater than in the past.


Even if you are in the enviable position of being a company that has seen growth over the last few years, there will still have been a focus on cost containment potentially restricting new product activity.


However, now is the time to apply this focus before your competitors do.




Rationale: Why should you talk to us?

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Product: whatever an organisation sells, be it software, services, hardware, subscriptions, entertainment, the benefits to others (e.g. charities), or any combination thereof.